HUF founder Keith Hufnagel's story began on the streets of New York, where he grew up skateboarding in the late '80s . At that time, skateboarding was not accepted by society as it is today, skateboarding was punk, it was hip hop, as a whole it was a counterculture that was difficult for the masses to understand . That way of life was what led Hufnagel to know what he wanted to do with his life. Today it is one of the most recognized brands in the world and that continues with one of its main values, skateboarding goes far beyond being a simple hobby or a sport, it is a lifestyle that brings together many people under the same umbrella. counterculture and vision, artists, musicians, photographers, all kinds of people who share a love for this way of life . At Freestyle Lloret, we have carefully chosen garments that offer us comfort, quality and design.