FILA

The brand was founded in Biella, Italy by the Fila brothers, back in 1911. It began as a small business that sold clothing and various fabrics to the locals and gradually grew. At that time, Fila decided to use tennis to promote its products. For this reason, he signed agreements with tennis players such as Paolo Bertolucci and the great Björn Borg, the latter becoming the true face of the company. Throughout the 80s and 90s he had great success, becoming a benchmark in the history of urban clothing .Today, Fila has taken advantage of the sneaker boom very well and has established itself as one of the references in the 'casual' fashion industry with the Disruptor II model.